If Malgr Que Talks Supposition, Use the Subjunctive

If 'Malgr Que' Talks Supposition, Use the Subjunctive Malgrà © que  (even though, despite the fact that) is a conjunctive phrase (locution conjonctive) that requires the subjunctive when theres uncertainty or supposition, as in:Il le fait malgrà © quil pleuve.Hes doing it even though its raining. Je suis venu malgrà © que je n’aie pas vraiment le temps.I came even though I really don’t have time. The Heart of the Subjunctive This goes to the heart of the subjunctive  mood, which  is used to express actions or ideas that are subjective or otherwise uncertain, such as will/wanting, emotion, doubt, possibility, necessity and judgment. The subjunctive can seem overwhelming, but the thing to remember is: the subjunctive subjectivity or  unreality. Use this mood enough and it will become second nature...and quite expressive. The French subjunctive  is nearly always found in dependent clauses introduced by  que  or  qui, and the subjects of the dependent and main clauses are usually different. For example:      Je veux que tu le fasses.   I want you to do it.  Ã‚  Ã‚  Ã‚  Il faut que nous partions.    It is necessary that we leave. Dependent Clauses Take the Subjunctive When They: Contain verbs and expressions that express someones will, an  order, a need, a piece of advice or a desireContain verbs and expressions of emotion or feeling, such as fear, happiness, anger, regret, surprise, or any other sentimentsContain verbs and expressions of doubt, possibility, supposition  and opinionContain verbs and expressions, such as  croire que  (to believe that),  dire que  (to say that),  espà ©rer que  (to hope that),  Ãƒ ªtre certain que (to be certain that),  il paraà ®t que  (it appears that),  penser que  (to think that),  savoir que  (to know that),  trouver que  (to find/think that) and  vouloir dire que (to mean that), which only require the subjunctive when the clause is  negative or interrogatory. They  do  not  take the subjunctive when they are used in the affirmative, because they express facts that are considered certain- at least in the speakers mind.Contain French  conjunctive phrases  (locutions conjonc tives), groups of two or more words that have the same function as a conjunction and imply supposition.   Contain the  negative pronouns  ne ... personne  or  ne ... rien, or the  indefinite pronouns  quelquun  or  quelque chose. Follow main clauses containing  superlatives. Note that in such cases,  the subjunctive is optional, depending on how concrete the speaker feels about what is being said.   Why Malgr Que Takes the Subjunctive Malgrà © que  is one of the conjunctive phrases (locutions conjonctives)  described in number 5, many of which are listed below. These require the subjunctive because they imply uncertainty and subjectivity; it is best to try to memorize them, although you can also decide according to the meaning of the tense. Malgrà © que  belongs to a subset of this category called opposition conjunctions, such as bien que, sauf que, sans que and others. These Conjunctive Phrases Take the Subjunctive condition que   provided that moins que  Ã‚  unless supposer que  Ã‚  assuming that afin que  Ã‚  so that avant que  Ã‚  before bien que  Ã‚  although de crainte que  Ã‚  for fear that de faà §on que  Ã‚  so that, in order that, in such a way that de manià ¨re que  Ã‚  so that de peur que  Ã‚  for fear that de sorte que  Ã‚  so that en admettant que  Ã‚  assuming that en attendant que  Ã‚  while, until encore que  Ã‚  even though jusqu ce que  Ã‚  until pour que  Ã‚  so that pourvu que  Ã‚  provided that quoique  Ã‚  even though quoi que  Ã‚  whatever, no matter what sans que  Ã‚  without Additional Resources The French SubjunctiveFrench ConjunctionsThe Subjunctivator!Quiz: Subjunctive or indicative?

SAT Score Tables - Compare Admissions Data for Colleges

SAT Score Tables - Compare Admissions Data for Colleges Below youll find links to dozens of articles that can help you put your SAT scores in context for a wide range of colleges and universities. Always keep in mind that the SAT is just one part of your application, and less-than-ideal scores dont need to torpedo your chances of admission if you have strengths in other areas. Top College and University SAT Tables: See how the countrys most prestigious colleges and universities compare on the SAT front (or you can check out the ACT comparison charts). The Ivy LeagueTop Universities (non-Ivy)Top 10 Liberal Arts CollegesTop 10 Public Universities22 More Top Public UniversitiesTop Public Liberal Arts CollegesTop Engineering Schools (PhD Granting)Top Engineering Schools (Bachelors and Masters)Top Womens CollegesTop Catholic Colleges and Universities State University SAT Data: Admissions criteria vary widely from campus to campus within state university systems. These charts can help you find schools that match your SAT scores. Alabama: Four-Year Alabama Colleges and UniversitiesAlaska: Four-Year Alaska Colleges and UniversitiesArizona: Four-Year Arizona Colleges and UniversitiesArkansas: Four-Year Arkansas Colleges and UniversitiesCalifornia: Cal State SystemCalifornia: UC SystemCalifornia: Top California Colleges and UniversitiesColorado: Four-Year Colorado CollegesConnecticut: Four-Year Colleges and UniversitiesDelaware: Four-Year Delaware Colleges and UniversitiesDistrict of Columbia: Four-Year Washington D.C. Colleges and UniversitiesFlorida: State University SystemFlorida: Top Florida Colleges and UniversitiesGeorgia: Top Georgia Colleges and UniversitiesHawaii: Four-Year Hawaii Colleges and UniversitiesIdaho: Four-Year Idaho Colleges and UniversitiesIllinois: Top Illinois Colleges and UniversitiesIndiana: 15 Top Indiana Colleges and UniversitiesIowas: Four-Year Iowa Colleges and UniversitiesKansas: Four-Year Kansas Colleges and UniversitiesKentucky: Four-Year Kentucky Colleges and UniversitiesLouisia na: Four-Year Louisiana Colleges and Universities Maine: Four-Year Maine Collegs and UniversitiesMaryland: Top Maryland Collegs and UniversitiesMassachusetts: Top Massachusetts Collegs and UniversitiesMichigan: 13 Top Michigan Colleges and UniversitiesMinnesota: 13 Top Minnesota Colleges and UniversitiesMississippi: Four-Year Mississippi Colleges and UniversitiesMissouri: 12 Top Missouri Colleges and UniversitiesMontana: Four-Year Montana Colleges and UniversitiesNebraska: Four-Year Nebraska Colleges and UniversitiesNevada: Four-Year Nevada Colleges and UniversitiesNew Hampshire: New Hampshire Colleges and UniversitiesNew Jersey: Four-Year New Jersey Colleges and UniversitiesNew Mexico: Four-Year New Mexico Colleges and UniversitiesNew York: CUNY Senior CollegesNew York: SUNY SystemNew York: Top New York Colleges and UniversitiesNorth Carolina: 16 Public UniversitiesNorth Carolina: Top North Carolina Colleges and UniversitiesNorth Dakota: Four-Year North Dakota Colleges and UniversitiesOhio: 10 Top Ohio Colleges and UniversitiesOhio : 13 University System of Ohio campuses Oklahoma: Four-Year Oklahoma Colleges and UniversitiesOregon: Selective Oregon Colleges and UniversitiesPennsylvania: Top Pennsylania Colleges and UniversitiesRhode Island: Four-Year Rhode Island Colleges and UniversitiesSouth Carolina: Four-Year South Carolina Colleges and UniversitiesSouth Dakota: Four-Year South Dakota Colleges and UniversitiesTennessee: Top Tennessee Collegs and UniversitiesTexas: 13 Top Texas Colleges and UniversitiesUtah: Four-Year Utah Colleges and UniversitiesVermont: Four-Year Vermont Colleges and UniversitiesVirginia: 15 Public UniversitiesVirginia: 17 Top Virginia Colleges and UniversitiesWashington: 11 Top Washington Colleges and UniversitiesWest Virginia: Four-Year West Virginia Colleges and UniversitiesWisconsin: Four-Year Wisconsin Colleges and Universities SAT Scores for Division I Athletic Conferences: For students interested in the excitement of Division I sports, these charts make some of the admissions distinctions between universities clear. America East ConferenceAtlantic 10 ConferenceAtlantic Coast ConferenceAtlantic Sun ConferenceBig East ConferenceBig Sky ConferenceBig South ConferenceBig Ten ConferenceBig 12 ConferenceConference USA (C-USA)Horizon LeagueMetro Atlantic Athletic ConferenceMid-American ConferenceMissouri Valley ConferenceMountain West ConferenceNortheast ConferenceOhio Valley ConferencePac 12Â  ConferenceSoutheastern ConferenceSouthern ConferenceSun Belt ConferenceWestern Athletic Conference More SAT Information: Here are some more articles to help you make sense of the SAT. Whats a Good SAT Score?What Schools Dont Require Scores?When is the SAT?Should I use SAT Score Choice?What Schools Require SAT Subject Tests?Are SAT Prep Courses Worth the Cost?Does the SAT Writing Section Matter?

History about Elizabethan theatre Research Paper

History about Elizabethan theatre - Research Paper Example Christopher Marlowe, Edmund Spenser, Sir Philip Sidney and William Shakespeare were a major influence on the progression of the Elizabethan Theater. William Shakespeare’s comedies and tragedies influenced the primary theoretical performances during their era. It is, therefore, imperative to assert that Elizabethan Theater exemplifies England’s structural, historical and theatre production principles that were shaped to a large extent by the influence of William Shakespeare. William Shakespeare’s limelight debut as a famous playwright was largely influenced by the death of Christopher Marlowe who was also influential in the molding of early theaters. At this time, he was famous for the play â€Å"Henry VI†. In 1954, when â€Å"Romeo and Juliet† and â€Å"Love’s Labour’s Lost† were performed, he became an icon in the theatre performance (Lee, 1898). Shakespeare influenced the Elizabethan Theater by determining the theme of the plays, drama and other performance as well as the role of different people in the theatre. During his time, playwrights, actors, and theaters owners acquired a new status of upper classmen in England, they got acknowledgment and rose higher in the society. Shakespeare lay the foundation for performance entertainment where comedies and tragedies were intertwined as more people were shifting from just wanting to watch comedies alone. The popularity of comedy and tragedy during Shakespeares er a led to a distinction between the two through a differentiation in their writing. Tragedy writers were guided by Aristotle’s definition of tragedy where a hero or heroine would be brought down by forces under their own control, but fate or through hubris. However, Romeo, Macbeth and Timon did not seem to adhere to this definition. Comedy was inspired by Plautus and Terence Roman "New Comedy". As such, comedies were happy tales about family affairs, domestic troubles and love but avoided politics (Arnold, 1989).

Eco architecture and culture Dissertation Example | Topics and Well Written Essays - 8250 words

Eco architecture and culture - Dissertation Example 11 3.5 What was the cultural effect on those communities that chose not to live above ground? 12 3.6 Why are some cultures still driven to living underground? 13 3.7 What are the main types of underground homes? 13 3.8 Why are underground homes still popular in certain countries and civilisations? 15 3.9 What is the modern day attraction to creating underground homes in the developed world? 17 3.10 How has modern technology influenced our perception of underground homes? 18 3.11 How has modern day thinking influenced our perception of underground homes? 19 3.12 How do modern day underground homes compare with the original? 20 3.13 How do modern day underground homes influence modern day cultural development? 20 3.14 The cultural effect of global warming 21 3.15 Underground homes and eco architecture. Differences and similarities 21 3.16 What is the way forward? 22 3.17 How today cultural development influences living underground? 22 4. Discussion on literature 23 5. Conclusion 23 6. Recommendations 24 Bibliography 25 Critical Bibliography 26 Abstract The return of living underground, as a social phenomenon, can be characterized rather as expected. The continuous increase of population in cities would have normally such outcome, either in the short or the long term. At the same time, the limitation of energy sources worldwide has promoted another trend: the alignment of architecture with the rules of sustainability. Indeed, the last decade, eco – architecture, as this trend is known, has rapidly expanded worldwide strongly affecting the social, economic and cultural framework of each country. The effects of eco-architecture on culture are discussed in this study. Emphasis is given on a particular aspect of eco-architecture: underground living. This is because underground homes have become popular, offering an effective alternative for those who are interested in promoting sustainability. It is proved that eco-architecture can interact with culture but und er certain terms. Moreover, the relationship between eco-architecture and culture is not standardized; it can be strong or weak, depending on the level at which eco-architects are free to promote architectural projects which can highly affect the cultural characteristics of a particular region. 1. Overview 1.1 Research Objectives The objectives of this study could be described as follows: a) to identify the key characteristics of eco-architecture, b) to check whether eco-architecture is able to interact with culture and at which level; C) to identify the reasons for which people had initially chosen to live underground but also the reasons for which they decided to move to buildings above the ground; d) to compare the quality of underground homes, as compared to conventional homes; e) to check whether modern thinking can affect the views of people in regard to eco-architecture and living underground and f) to estimate, as possible, the expansion of underground homes, as a trend, in the future. 1.2 Value of the topic Living underground has been a common practice in the early years of human history. Still, the rapid development of technology and the changes in the structure and the principles of societies have led to the need for different forms of living. Moving above ground has been a critical point for the history of humans. It seems that the above transition has been highly promoted by culture. For similar reasons, a different trend has recently appeared: living undergroun

Violence in the Workplace Essay Example for Free

Violence in the Workplace Essay Workplace violence includes threatening behaviors, verbal abuse and physical assault. In any given week about 20 workers are murdered in the United States (Bruce Nowlin, 2011). This can include the harming of an employee or client/customer of an organization by another employee, client/customer, or member of the general public. Many internal and external factors, including socioeconomic conditions, problems related to drug and alcohol abuse, layoffs, dictatorial workplaces, stress over job security, and domestic problems, are leading causes of workplace violence. Organizations have to deal with human productivity and economic costs from incidents of workplace violence. For example, employees and customers or clients can be seriously injured or killed. In addition, a loss of productivity generally occurs during the incident because the business may be closed or on reduced hours pending investigation and employees may fear that another incident could occur within days or months. Some employees also may quit as a result of fear of another incident or dissatisfaction with the employer for failing to prevent or properly respond to the incident. Physical injuries or emotional difficulties that result from the violent incident may cause increases in workers compensation claims. Organizations with policies on workplace violence are more likely to implement practices that can reduce the potential for workplace violence. The managers in these organizations indicated that counseling for potentially violent employees, investigating unfairness in the workplace, disciplining/arresting people responsible for violent acts, mandating fair treatment for terminated employees, using mediation to resolve disputes that have the potential for becoming violent, and intervening in problems between employees were part of their workplace violence policies. These elements are further evidence that organizations that initiate formal policies for workplace violence are more likely to consider ways to be proactive, rather than reactive. Organizations must take steps to ensure that employees feel safe and secure. While organizations are unable to anticipate all situations, basic preventive measures can deter some violence in the workplace. While every employee with the potential for workplace violence cannot be pre-identified at the point of hire, organizations should have a variety of pre-employment assessments in place to ensure selection of individuals whose credentials, work experience, personality, and life experiences appropriately correspond to organizational needs and values. At the pre-incident strategy stage, the organization should create a zero tolerance policy. The organization should document all forms of aggression that have occurred against people and property associated with their organization. Employees should be encouraged to report incidents of which they are aware. Furthermore, for a second strategy, pre-employment screening should include psychological testing, background checks to validate an applicants resume, reference checking, employment history verification, or even integrity interviewing. Training should include interpersonal communication, conflict resolution techniques and hostage survival skills to ensure that employees are prepared for any violence that should occur in the workplace.

A Deeper Look into Eva Brauns Life Before and After Hitler Essay

When the war originally began, the Braun sisters were just young girls growing up in Germany. The sisters were Gretl, Ilse, and Eva. The three Braun sisters grew up in Munich. Their parents, Friedrich Braun and Franziska Kronberger, were just an average Catholic, middle class family. Friedrich and Franziska had relationship issues, but worked them out for the sake of their family and financial reasons. Finances were very limited during that time. During WWI Gretl, Ilse, and Eva had no idea how their lives would be changed in just a short amount of time, especially Eva. Ilse was the first born child of Friedrich and Franziska. She was born in 1909. Unlike her other sisters, she wanted no involvement in the war or politics. She stayed very distant from the issues facing Germany. Ilse left her home when she was only twenty years old and began to work as an assistant for a doctor. Ilse and Dr. Marx shared a special relationship. They not only shared a work relationship, but also a passionate relationship outside of work. Their relationship never grew to be more because of his emigration to the United States in 1938. Ilse married twice during her life. She was wed to lawyers in both of her marriages. Ilse was diagnosed with cancer later in her life and died in 1979. She is buried in Munich. Eva was the second born child. She was born on February 6th, 1912 in Munich, Germany. She is the most well-known of the three sisters. She was an all-around girl growing up. She was competitive with her grades and athletics while in school. When Eva was finished with school, she began working as a photography assistant for Henirich Hoffmann in Munich. This is where she met Hitler for the first time. Eva Braun was not just an average German woma... ...egarding that awful night. This is a prime example of how blood is thicker than water. Adolf wasn’t there that night to take care of her. He was too busy planning and scheming ideas of how he could wipeout an entire, powerless race. If he would have been more concerned with his personal relationships, maybe he would have not formed into such an evil man. Adolf Hitler is the main fire behind WWII. He wasn’t just a soldier on the battlefield, he was the Fà ¼hrer. The Nazi followers thought of him as a god-like figure. Works Cited Storey, William Kelleher. First World War : A Concise Global History. Rowman & Littlefield Pub., Inc, 2010. eBook Collection (EBSCOhost), EBSCOhost (accessed March 11, 2012). United States Holocaust Memorial Museum. â€Å"The Holocaust.† Holocaust Encyclopedia.http://www.ushmm.org/wlc/en/?ModuleId=10005143 (accessed March 11, 2012).

A New Kind of Dreaming by Jamie Riley Essay

Jamie Riley changing for the better throughout the novel ‘A New Kind of Dreaming’ is thanks to many of the events throughout his stay in Port Barren. The courts sending Jamie to Port Barren on Isolated Care, I find, is the best thing they have done for him. Even though he was targeted, threatened and set-up, he managed to endure it, and come out the other side a better person. He can only owe it to Port Barren and its people for the turnaround in his life. Jamie’s poor attitude and behaviour issues are no fault of his own. They are at the fault of both his father and late mother. His mother had passed when Jamie was quite young, and his father was of no use either, ‘†¦usually too pissed to worry about anything, particularly the boys.’ Having no parents meant that both Jamie and Eddie could do whatever they like and not have to reap the consequences. Jamie and Eddie both took full advantage of this situation, and it hasn’t done either of them any favours. Eddie is now behind bars, still with no concept of the severity of the situation. He just continues to think that it doesn’t matter, that he will get out and go and find Jamie in Port Barren and they’ll live happily ever after. This attitude of Eddie’s plays a major part in influencing Jamie, especially because Eddie is the only person Jamie can look up to, and he isn’t what I would call a ‘good influence’. So as Jamie carries this attitude into Port Barren, he cops a bit of shit for it. As soon as he arrives in Port Barren, he stops dead still in the road with shock, as if ‘something bad, something evil had reached out and touched him as he crossed the road’. After this little incident, mid-way thru a conversation between Jamie and his social worker Lorraine, a comment she makes, startles Jamie a little bit ‘This is it, Jamie. This is your last chance.’ As much as he had heard it all before, he knew that for some reason, this actually was his last chance. Being Jamie’s last chance, before Jail, he’d been putting in the hard yards. He was attending school, and had become quite close with Cameron, who was becoming more and more like a brother as the story unfolded, and had settled at Archie’s. Often, of an evening, Jamie would go for long walks, to think,  and occasionally to release some ‘steam’. However, on the way back from one of his regular walks, after seeing Butcher burning the school down, Butcher followed him home, and just before Archie’s stopped Jamie; blamed him for burning the school down. Jamie tried to defend himself, but Butcher just smacked him over the back of the head with his Nightstick and threw him in the back of the police truck. After a torturous ride in the back of the police truck, Butcher deserted Jamie at an old Mining Station, Flaherety’s Curse, handcuffed to a retaining pole. Cameron managed to decipher where Jamie was, however, another visit from Butcher, he smashed Cameron’s Father’s car into the Mining Hut, and left. Which meant if the boys even wanted a chance of survival, they’d have to hike it back to town, a very strenuous journey, especially after all of Jamie’s experiences. The boys found the previous person Butcher had left out there, who was unlucky enough to have died out there, and they bought her skeleton back too. After their near-death experiences on their travels, and being struck with pure luck, of finding a watering hole and two recreational hikers, who gave them a ride back to Port Barren, they made it back. Butcher, furious with the news, made a beeline for Archie’s house, in search of Jamie, and after a call from Cameron, he made for his sacred place, the boat. Butcher, eventually finding Jamie, set the boat alight, and upon Jamie’s escape from the inferno, held him at gunpoint. Thanks to some ingenuity from Robb, Cameron and Archie, they managed to make it before it was too late, and Robb shot Butcher in the shoulder, saving Jamie’s life. They made contact with the Karratha Police, and had Butcher arrested and charged. Once all the fuss was settled, Jamie returned to Archie, and in reference to a story Archie had told Jamie, he asked if he was a wanderer or a lost one, and Archie’s reply was ‘Neither mate, you’re a local’. This was a massive milestone for Jamie. Clearly Jamie realises that he needs to ‘pull his finger out’ or he has had it. This is shown right throughout the novel. Jamie does well at school, offers to give Archie around the house occasionally and he is off the streets. He feels different, usually when he was sent to Foster Homes, they’d all smother him, and nurture him, and treat him like an idiot, however, Archie’s was different, he had the freedom to do whatever he liked, but most of the time, he’d be controlled; he’d stay at home, and sleep or  study. Also, throughout his stay in Port Barren, he felt as if he had a Guardian Angel, constantly watching over him and speaking to him. In the words of the narrator, ‘The girl’s presence filled Jamie. She’d been watching him, helping him, calling him, ever since the moment he’d stepped off the bus and into Port Barren. I find that Jamie is also very grateful for the experiences throughout his stay in Port Barren, as good or as bad as they were, because if it wasn’t for them, he’d still be the same juvenile delinquent he’d come as, and for all we know, could’ve ended up in Prison with Eddie.

Outline and Evaluate Research Into the Effects of Day Care on Social Development

Belsky and Rovine (1988) conducted a study in order to assess attachment using the strange situation technique. They observed infants who had been receiving 20 hours or more of day care per week before the age of 1. Their findings suggested that, in comparison to children at home, these children were more often insecurely attached. With insecure attachments being associated with poorer social relationships this may be considered a negative effect of day care. The NICHD started a longitudinal study in 1991 to study many aspects of child development. Similarly the NICHD study found that children who were in day care for more than 30 hours a week were 3 times more likely to show behaviour problems when they went to school. By comparing the two studies we can see that the amount of time spent in day care plays an important role in whether or not children showed negative effects. However Violata and Russell’s meta-analysis showed that when time spent in day care exceeds 20 hours a week negative effects become apparent however the NICHD study found this time to be 30 hours therefore the results are contradictory and inconsistent. The EPPE study was a large scale, longitudinal study of the progress and development of 3,000 children in various types of pre-school education across the UK. The results of the EPPE study found that high levels of day care, particularly nursery care in the first 2 years, may elevate the risk of developing anti-social behaviour. To some degree the EPPE study supports the findings of Belsky and Rovine’s study as both found that the age of the child when placed in day care contributed to whether or not it was perceived to have negative implications. However the two studies can only be looked at comparatively to a certain extent as Belsky and Rovine’s study assessed infants under the age of 1 whereas the EPPE study assessed children up to the age of 7. Clarke-Steward et al studied 150 children and found that those who were in day care were consistently more advanced in their social development than children who stayed home with mothers, enabling them to better deal with peer relationships. Likewise, the EPPE study found increased independence and sociability in the children who attended day care. Field (1991) found that the amount of time spent in full-time day care was positively correlated to the number of friends children has once they went to school. However, although these findings suggest that full-time day care had positive effects on the child, the results clash with studies conducted by Belsky and Rovine. This may be due to individual differences of the children assessed in both studies, for example shy children may have appeared insecure when assessed using the strange situation technique by Belsky and Rovine. Moreover the positive correlation shown in Field’s study cannot accurately be used as grounds to state that full-time day care causes children to be more popular as correlation is not causation.

Civil Rights Movement essay

Civil Rights Movement essay Civil Rights Movement essay Civil Rights Movement essayThe rise of the Civil Rights movement was closely intertwined with and driven by the growing awareness of African American in their right to stand on the equal ground with white Americans. More important, African Americans realized that they can lead the organized struggle for their rights. As a result, they launched the civil action to gain equal rights and liberties compared to white Americans.The rise and progress of the Civil Rights movement was, to a significant extent, the result of the work of leaders of the African American community, such as Martin Luther King, Malcolm X and others. Martin Luther King has played a particularly important part in the development and overall success of the Civil Rights movement. He initiated and supported sit-ins, marches and other forms of non-violent protests. He promoted the idea of the non-violent struggle because he believed that through drawing the public attention to problems of African Americans, they could ch ange the attitude of the white Americans to racial minorities. In fact, Martin Luther King has proved to be right although the price he paid was too high but his assassination still contributed to the further enhancement of rights and liberties of African Americans due to the public turmoil caused by the crime.However, the provision of African Americans with equal rights and liberties did not lead to the consistent improvement of their position in the US society, at least, in a short-run perspective. Even though equal rights and liberties were what the Civil Rights movement looked for, still legislative changes did not give them equal opportunities, for example in the labor market. As a result, African Americans had to continue their struggle for equal opportunities.

How to Write the Best About Us Page (50 Examples and a Template)

How to Write the Best About Us Page (50 Examples and a Template) What’s the first page you read when you find a new company and want to learn their story? If you’re like a lot of folks, it’s the  company’s about us page. Those pages, usually found in the footer navigation on most business sites, are powerful pieces of an effective website content strategy. However, they’re sometimes overlooked, too. When they’re written well, they can help your company show off its personality, differentiate itself from the competition, and leave a positive impression on potential customers. So, why ignore those potential benefits when you can do it right and reap the rewards? That’s exactly what this post will show you how to do. Here’s a quick summary of what you’ll find: What separates quality About pages from ones that are uninspired. Tons of real-life examples. A step-by-step process for writing a page of your own. Plus, you’ll get a free template to expedite your process. About : Is your marketing team struggling to get organized? Learn how to fire makeshift marketing with , the industrys leading marketing management platform. How to Write the Best About Us Page With 50 Examples and a Free Template via @ Table of Contents About Us Page Template What is an About Us Page? Page Placement Why Are These Pages Important? Five Pages That Got It Right 45 Reals Writing an About Us Page in 7 Steps Figure Out What Your Page Will Include Create a Project Checklist Write Your Mission Statement Explain What You Do Map Out Your Company History Incorporate Your Values Include Visual Elements Download Your Free About Us Page Template Writing your page will most likely start with a simple Word doc. So, rather than create one from scratch, why not snag this free template instead? It lays out fields for everything you’ll need to hand over to a developer to get your page created. Download it now, then learn how to put it to use in this post. Awesome news! Youre invited to a 1on1 marketing demo of ! In 30 mins or less, you can see howtoWhat is an About Us Page? In simplest terms, it’s a page on your website that explains what your business does. That sounds straightforward enough, right? Sure, it does. But, because of this, they’re occasionally treated like nondescript pieces of content, created to fulfill a requirement on a checklist. That’s selling those pages short, though. Get it right, and they go from a line item no one looks at, to an essential element of telling your company’s story. Approached this way, they’re: Useful pieces of your site. Essential pages for establishing who you are and what you’re about. Worth spending time on to get right.Where Should These Pages Be Located? Generally, they’re found in website footers: Why Are These Pages Important? Every company claims to have core values and some kind of differentiator that makes them different than other companies out there. But, no other company on Earth shares your exact story, or your specific reason for being in business in the first place. Conveying that difference and giving people a reason to care about you more than your competition can make the difference between someone making a one-time purchase and forgetting who you are, to becoming a loyal brand advocate. Certainly, that’s a lot of weight to put on one website page, and it takes more than just one page to become a beloved brand (like having a good product and an actual mission, things no amount of content can cover up). But, they do help, and they’re great because they let you put that story front and center. Taking a Look at Five About Pages That Got it Right So, what exactly do these pages look like when they’re done well? To give you some ideas, here are some samples to check out. There are all different types of companies represented too, from simple-yet-effective designs, to more complex examples. Home Depot Hardware store chain Home Depot’s example here is straightforward, yet infuses strong imagery and the brand’s voice and tone well to rise above being generic. For example, rather than a basic â€Å"About Home Depot† headline, it works in language that appeals to their brand (being built from â€Å"right materials,† an appropriate allusion for a hardware store). Toyota One small touch to take away from Toyota is considering putting people front and center, rather than products, on these pages (they’re about the people that make up your company, as much as they’re about what you make or sell, after all). Plus, the simple navigation bar works well to make it easy to move around the page, too: Dashlane Password manager and security solutions provider Dashlane uses their page to not only talk about what they do, but to actually demonstrate their impact using hard data: Saucony Shoe and apparel manufacturer Saucony steps things up a notch with some striking design work and powerful visuals: As you scroll down the page, it animates between chapters with different pieces of the brand’s story and history (note the chapter navigation tabs at the bottom): If you have access to a skilled web development team with the time and resources to build something like this, the extra effort is well worth it. Penguin Random House When you first visit this page from Penguin Random House, you’ll find a tiled layout linking to multiple pages: This works well because it makes it easy for readers to find exactly what they’re looking for (which might include anything from their company story to open job listings). Recommended Reading: How to Write a Powerful Case Study That Converts Leads Into Customers With 50 Examples and 7 Templates 45 More Reals of the Best About Us Pages Around If you’d like to scope out even more samples, browse through the list below and click on any brand names that sound interesting. There’s a wide range of industries, companies, and websites. Nike Google Microsoft Threadless The New York Times Adobe Amazon Twitter IKEA Spotify Sweetwater BMW Slack Sony Samsung Mod Cloth Stitcher Capital One Canonical   (hey, that’s us!) Vox Zappos G2 Crowd Zazzle Redbubble UCLA Knock Knock Museum of Modern Art Intel HP Intuit Electronic Arts MailChimp Funko SEGA Revlon Wikipedia Mozilla Automattic Toggl Target Evernote New York and Company GAP Pinterest What do effective about us pages look like? Check out these 45 examples, curated by @ Writing Your Own About Us Page in 7 Steps So, how do you make your own story stand out? Start by following this simple process from start to finish. What your ultimately able to create may be contingent upon your available design and development resources. But, one thing that’s totally in your control as a marketer is to make sure your written content is on point. Step 1: Figure Out Everything Your Page Will Include It’s easy to start writing before you have a clear plan, thinking you can wing it, and still get it done efficiently. This is a mistake. Working without some sort of plan or outline means you’ll be liable to miss details, waste time, and create a lower-quality page. So, figure out the following first: Which sections will your page require? Some common pieces include your mission statement, a brief company description, corporate history, and core values. Who might you need to talk to for more information?  Track down subject matter experts and anyone with a long tenure at your company who might be able to help fill in information you’ll need. Set up some meeting times on your company calendar. How will you create graphics?  If you have a design team, this question is answered for you. If you’re on your own, you may need to figure out what you can do on your own. Recommended Reading: Website Content Template: How to Get Content Right the First Time, Every Time Step 2: Create a Project Checklist The team at never starts a project without a checklist. They’re the best way to make sure nothing gets missed on any project or piece of content. Before moving forward, list all the steps you’ll need to complete when creating your page. Some things to consider include: Research time. Gathering existing copy (like documented mission statements and core values, if you have them already). Writing an outline. Crafting on-page copy. Designing graphics. Proofing and editing. Publishing the page. One way to create a simple checklist is to use Google Sheets, Excel, or Evernote. customers can also create them using Tasks and Task Templates. These make it possible to create reusable project checklists, built right into your team’s marketing management platform. Start by creating a new project on the calendar and select your desired content type (such as a WordPress page, article, or other label of your choosing): Next, start listing your required tasks: Click +Schedule  to specify deadlines for each one: Now, when each item is checked off, you’ll see the progress percentage bar tick up: When looking at the full calendar, you’ll see this reflected there as well: This makes it easy to track your progress (and see how your concurrent projects are progressing too, all in one place). Recommended Reading: How to Easily Plan Copy for an Entire Website the Best Way Step 3: Start With Your Mission Statement More and more these days, people want to buy from companies they believe in. It’s not always enough to just churn out a product and put it in front of people. Rather, in many industries (particularly things like apparel and food), customers want to feel like they’re buying into a movement that says something about themselves. For an example, think of a company like Toms of Maine. They make things like toothpaste and deodorant, products where there’s no shortage of competition, and plenty of options available for price-conscious consumers. But, unlike most of those alternatives, Tom’s of Maine has a unique mission: to create products that are safe to use without potentially harmful side effects to the environment or yourself. In fact, they were founded explicitly because co-founders Tom and Kate Chappell wanted natural hygiene products for their family, and weren’t satisfied with what was on the market. Here’s a look at their exact mission statement today: Your company might not have such a grandiose mission. But, you almost certainly have a reason for existing, even if you’re selling something as otherwise ordinary as toothpaste. Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Step 4: Explain What You Do and Offer in More Detail Beyond why you do what you do, people need to know in clear terms what you actually create or sell. Some points to consider including: What exactly do you sell? How do your values and mission contribute to better quality products? How does that impact your customer’s day-to-day life using your stuff? Then, write to make people care. Even though this page is about you, it’s more about why people should buy from you. So, figure out the â€Å"why† behind your â€Å"what.† Follow these two points to do this: Instead of talking about selling products, talk about the solutions those products solve. Instead of focusing on your company, focus on how you help your customers. It’s as simple as that. Stick to those guiding rules and you’ll be well on your way to writing a page people will actually stop and read. Recommended Reading: How to Build the Best Editorial Style Guide in 10 Steps (Free Template) Step 5: Map Out Your Company History Sometimes to know where you’re going, it helps to know where you’ve been. One way to show this to your audience is to map out your company’s history. Not only does this help customers get to know your company better, it can help reinforce your brand authority if you’ve been around for some time. Here’s a simple example from Marshall Amplification: And here is an illustrated example from : To get started, follow these steps: Figure out your company’s key historical milestones. Set up interviews with internal stakeholders who might be able to help (CMOs, founders, and executives may be good contacts). Create an outline. Open up a doc and list them in chronological order. Write a quick blurb for each one. If you’ll be creating a company history graphic, keep each point punchy to keep the visual flow moving. For tools that can help you create visual timelines without (much) design or development assistance, check out the following: Timeline.js: Free and open-source tool for building interactive timelines. Piktochart: This freemium infographic design tool can be used to create timelines. Canva: Similar to Piktochart. Easy to use and offers tons of flexibility. Another option is to create a standalone company history page, and then link to it prominently from your About Us page. Recommended Reading: The Best Social Media Image Sizes Guide For Marketers Step 6: Incorporate Your Values Most companies have some sort of core values or principles. These are usually five or six points that guide your culture and business philosophy. These are often treated like something that’s pinned on the wall and forgotten, existing only because someone decided they needed to one day. But, when they’re thoughtfully crafted and ingrained into how your company operates, they can be powerful guideposts for how employees should approach their work, and your customers. For example, look at Ben and Jerry’s. Their values are core to everything they do, and they make them clear on their website: The page also includes an embedded YouTube video that helps communicate their mission and values: Note that not all of these values are directly related to making ice cream. But, they help people who buy their ice cream know their supporting a company that reflects their values too. That can be powerful for persuading people to buy and building long-term loyalty. Your values don’t necessarily need to be overtly political or world-changing in nature. And, if your company doesn’t have documented core values, this portion may need to be a project for another day. But, as long as you have some sort of purpose behind why you’re in business, you can incorporate that into your page. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Step 7: Include Visual Elements Finally, add in your visual design elements. This might include: Company photos. Designed graphics. Slide decks. Videos. If it’s visual, and it can help tell your story, why not include it? If you’ll need a designer to create graphics, be sure to give them clear direction. In the document you use to write your page, include notes formatted something like this: IMAGE TITLE: HEADLINE: DESCRIPTION: ON-IMAGE TEXT: This should give them enough to bring your idea to life. Go Rock Your About Us Page You’ve got examples to follow, an entire process and workflow laid out, and a template to get it all done. All that’s left is to do now is get down to work. Best of luck writing your page, and if you have questions or comments, please do share them below.

MacDonalds CSR Strategy Essay Example | Topics and Well Written Essays - 750 words - 1

MacDonalds CSR Strategy - Essay Example Examined in this essay are factors influencing the implementation of MacDonald’s CSR strategies and the current aspirational goals contained in the corporation’s â€Å"2020 CSR and Sustainability Framework† launched in 2014.   MacDonald’s CSR strategy remains reputable with other corporations operating in the same niche mirroring their strategies. The company’s ultimate goal entails the reduction of environmental impact of its operations. In addition, the company aims to ensure sustainability whereby, they emphasize on human well-being, energy efficiency and animal health. In the case of the latter, they support entrepreneurs whose animal rearing projects encompass sustainable production. In the fiscal year 2012-2013, the company sourced 100% whitefish from certified fisheries verified by agencies for using sustainable means of production. In addition, the company installed approximately 300,000 energy-efficient kitchen equipment in different outlets (2014). The rampant rise in obesity and the increase in environmental degradation played a pivotal role in influencing MacDonald’s CSR strategies. Wihbey (2012) estimated that the rate of obesity among male adults is 32.2% whereas, that of women is 35.5%. In addition, obesity in the country costs the government an estimated $ 190 billion in medical expenses (Whibey, 2012). Poor dietary habits and leading a sedentary lifestyle are the major causes of obesity in the US. Therefore, companies operating in the fast food industry must be accountable for decreasing the rampant rise in obesity in the country. Intervention strategies implemented by the government continues to compel companies such as MacDonald’s to implement their own CSR strategies that help decrease the rate of obesity. For example, the use of more organic products in the preparation of their meals, and the provision of healthier alternatives to soft drinks (bypasses the soda tax while ensuring a healthy alternative f or customers). Conversely, increased environmental pollution across the globe also compelled MacDonald’s to re-assess their sourcing strategies, packaging materials, and energy consumption in their different outlets.